Hey everyone, DennisCW here! Welcome back to another update on all things Tesla and deal hacking. In today’s post, I’m diving into Tesla’s latest delivery numbers for Q2, discussing when we might see the next wave of incentives, and touching on some broader trends in the EV market. Plus, I’ve got some exciting updates on Rivian, Cybertruck sales, and more affordable Tesla models coming in 2025. Let’s get into it!
Tesla recently released their Q2 delivery numbers, and they’ve come pretty close to Wall Street’s expectations. The company delivered 384,000 vehicles in Q2, just shy of the anticipated 385,000. Total production for the quarter was 410,000 units. While these numbers are solid, they do reflect a year-over-year drop, which we’ll explore more in a bit.
Breaking it down by model:
Despite the slight miss on expectations, Tesla’s performance is still noteworthy. However, year-over-year, deliveries are down by about 14%, and prices have dropped by roughly 8%. Inventory for Model S and Model X has doubled quarter-over-quarter, signaling potential oversupply for these premium models. Meanwhile, Model Y continues to dominate sales, with 87,000 units delivered in the US compared to 54,000 for Model 3.
If you’re in the market for a Tesla and hunting for a deal, here’s the date to circle on your calendar: July 23rd, 2025. This is when Tesla’s Q2 earnings call is scheduled (5:30 PM Eastern / 2:30 PM Pacific), and historically, incentives often follow shortly after these calls. While there’s a chance Tesla could surprise us with early incentives in the first or second week of Q3, I believe they’ll likely wait until after the earnings call to roll out new offers.
Currently, financing rates are less than ideal. We’ve moved from the attractive 1.99% rate to a much higher 5.45%, which has left many potential buyers waiting for better deals. If no promotions drop in the next couple of weeks, expect something around late July or early August, coinciding with the end of the first month of Q3. What could these incentives look like? I’m betting on a return of low financing rates like 1.99% or even 0% on select models, possibly paired with free Supercharging or other perks.
It’s important to note that Tesla isn’t alone in facing year-over-year declines. The EV market as a whole is seeing reduced demand, with consumers often favoring gas or hybrid vehicles due to the convenience of refueling compared to charging infrastructure challenges. Here are some comparative stats:
This suggests a broader issue of affordability, pricing, and consumer hesitancy around EVs. Tesla’s 13% drop in sales isn’t an isolated case but part of an industry-wide trend. What do you think about this shift? Are you still Team EV, or are hybrids more your speed? Let me know in the comments!
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Sales for Tesla’s premium lineup—Model S, Model X, and Cybertruck—are lagging significantly. Combined, these models sold just 10,394 units in Q2, a sharp decline from 12,000 in the prior quarter and 23,000 a year ago. That’s roughly a 50% drop year-over-year. Cybertruck alone is estimated at just 4,900 units sold in the US last quarter.
With inventory piling up, especially for Model X and Cybertruck, I expect Tesla to introduce aggressive incentives soon. We’ve already seen 0% financing on Cybertruck (with Full Self-Driving attached), but more could be on the horizon—think free Supercharging or even price cuts. Some analysts suggest a $20,000 price reduction on Cybertruck could be necessary to boost demand. What incentives would convince you to buy a Cybertruck or premium model? Drop your thoughts below!
Switching gears to Rivian, they’ve just dropped some enticing August offers. Notably, Rivian is still advertising a $7,500 lease credit, though this could change depending on federal tax credit updates (more on that below). Other offers include:
Rivian also teased a new R1 Quad model with a “tank turn” feature and NACS (Tesla) charger compatibility. Interestingly, Rivian outsold Tesla in the luxury segment last quarter, surpassing combined Model S, X, and Cybertruck sales. While Rivian remains pricier than Tesla, their momentum is worth watching. Are you considering a Rivian over a Tesla? Let me know!
Tesla confirmed in their recent documents that more affordable models are launching in 2025. While earlier reports suggested production might start mid-2025, the timeline now points to a full launch by year-end. These vehicles will come standard with Full Self-Driving (supervised), over-the-air updates, 5G connectivity, and top-tier infotainment.
With the $7,500 federal tax credit potentially expiring on September 30th, Tesla may hold off on hyping these models until Q4 to avoid confusing buyers. Could we see a $29,000 Model Y or similar? It’s speculative, but creating a wider price spread between models (after recent $10,000 hikes on S and X) makes sense. Stay tuned for updates as we approach the end of the year!
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To wrap up, Tesla’s Q2 delivery numbers show they’re holding strong despite market challenges, but premium model sales need a boost. Mark July 23rd on your calendar for potential incentive announcements post-earnings call. Whether it’s low financing rates, free Supercharging, or price cuts, I’m confident Tesla will roll out something enticing soon.
What are you hoping to see in the next round of Tesla deals? Are you waiting for a specific model or incentive? Let me know in the comments, and don’t forget to check out the links and promo codes below to support the channel. Thanks for reading, and I’ll catch you in the next update!
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Tesla enthusiast and EV expert. Sharing tips on maximizing your Tesla ownership experience.